Apple Invitation Speculation
Please allow me to indulge myself in some unnecessary, just-wait-7-days-you-impatient-moron speculation on the Apple invitation.
What I see and what it could mean:
1. COLORS - There are 17 different hues of color on the invite: 6 blues, 3 yellows, 2 purples, 2 reds, 2 oranges, 1 green, 1 pink.
We pretty much know Apple is adding colors to the iPhone lineup so that’s the most obvious thing. It could be the only thing that it means to communicate about the event. Apple tends to focus on one major announcement in the invite, but normally has other announcements as well. I don’t understand all the different shades. Perhaps it’s a just diversion to keep people from immediately reacting to the specific color choices on the purported 5C.
Apple’s practice of keeping its mouth shut leaves the door open for any announcement. Which leads me to…
2. CIRCLES - There are only circles and the Apple logo.
Why circles? Did they just get tired of using rounded squares representing app icons? Then why not rectangles? Is there something special about circles? A lot of people agreed with Neven Mrgan that the “Jony Ive Grid” and the circles that supposedly fit in it are just wrong.
But maybe Sir Jony has a little something up his sleeve.
3. WHITE CIRCLES WITH GRAY RINGS
I say “rings” because they are done a specific way; so specific that it seems they had to have been done that way intentionally. It’s not just a border to indicate there’s a white circle for a white iPhone. It’s thicker and it’s a specific color with darker borders on both sides of the gray ring.
There are four white circles total, none of which exhibit any transparency like the other colored circles. Know what else doesn’t exhibit transparency? Physical objects like watch faces.
I’m ruling out the possibility that the white circles only represent a white iPhone.
I don’t know exactly what that choice means, but I have a feeling it’s going to be a doozy anywhere on the spectrum from circular app icons or a fingerprint scanning home button to an announcement of a new device SDK.
4. HELVETICA NEUE 7 - Start with the red circle in the top left corner, go over 3 circles and then down to the left a little. It appears very similar to the Helvetica Neue ‘7’ that is being used in iOS 7.
No big deal. Just a tiny detail I wonder if they considered.
5. WORDS - “This should brighten everyone’s day.”
An exposition of Apple’s diction:
This - The event overall, meaning mainly the products and services being announced.
Should - Presumably if you’re paying attention to this invitation, it will affect you.
Brighten - Apple’s saying, “We’re using bright colors on the new iPhone 5C body. iOS has brighter colors as well. And, shhhh, but there’s also this new, amazing flash included in the 5S that can brighten an entire room, which allows you to capture beautiful photographs in low light.”
Everyone’s - Apple chose “everyone’s” over “your” to hint at the fact that the new lower-cost iPhone is meant to appeal to everyone more than past iPhones have.
Day - This is just to complete the colloquialism and pun.
Over 500 words on this topic will do for now.
So parenting has been hard in all times and places, and all times and places have put their unique (and imperfect) spin on it—parenting being hard because living is hard. Having said that, I suspect that the particular flavor of parenting in our time has something to do with our relative affluence—I think we live in a time of just soul-crushing materialism. And by this I mean both that (1) we value material possessions way too much and (2) we believe way too much that the only true or real thing is what can be immediately seen and measured—that is, we live in profoundly anti-spiritual times, and operate under the unfortunate de factoassumption that we just happen to be built such that our mental abilities enable us to know exactly everything there is to know about the universe, just as we are, no strain or work or faith in the reality of things unseen. This is a fundamentally worldly and limited viewpoint: what we see is what there is, period.
Most revolutions, though, don’t make it that far. Usually, when the leader departs, his closest lieutenants scheme and fight for the throne, and the entire movement implodes. This was always my fear for Apple: Steve Jobs was the glue that united a strong, stubborn, and talented company that continually operated under high pressure. What would happen when the glue was gone? Tim Cook has answered that question: the glue is Apple, and the ideology is design. It is a shared belief system that “No” is more important than “Yes,” that focus is essential to making great products, and that no one individual is essential. Not Steve Jobs, and certainly not Scott Forstall.
Perhaps you can quote the GTD literature chapter and verse, understand lean and MVP and the modern meeting standard. Maybe you now delete your emails with a swipe. It’s possible you’ve read not just this blog but fifty others, every day, and understand go to market strategies and even have a virtual assistant to dramatically increase your productivity.